However, Cyrus chose its own, unique approach, releasing the Klepcys Alarm. They have a tendency to be somewhat crude, emitting a harsh, shrill noise. There are a number of alarm watches on the market, most of which feature some form of primitive hammer that strikes the interior of the case. The Klepcys Alarm is another example of Cyrus’s penchant for innovation. Moreover, a ‘secret animation with a customisable rotating disc’ is located in the north-easterly region of the dial. Resembling an abacus, these sliding cylinders indicate the stored energy held within the model’s two spring barrels. One example is the Kambys model which features three cylinders on the right side of the dial. In fact, the firm often refers to its ‘Conquest of Innovation’. Indeed, the company has shown a remarkable ability to conceive ingenious timepieces. Image – Walter Ribaga, Managing Director of Cyrus WatchesĪ desire to innovate sits at the heart of Cyrus’s paradigm. However, Cyrus is not a ‘one man show’, the company employs several highly skilled professionals, all of whom play their part in making the firm’s high-end watches. Operating from the same building, the Master Watchmaker is always on hand to oversee the making of Cyrus’s timepieces. Jean-François Mojon is also the Technical Director of Cyrus, bringing his vast expertise to the watch brand. He is one of watchmaking’s shining lights with a remarkable talent for conceiving incredible movements. In his role as CEO of Chronode, Mojon has worked on movements for Czapek & Cie, HYT, MB&F, Hermès, Urban Jürgensen and several other companies. Part of the company’s success can be attributed to Jean-François Mojon, an industry veteran and the founder of the movement and module specialist, Chronode. Since the company was founded, the firm has enjoyed continued success and is financially independent. The independent brand Cyrus was established in 2010 by a ‘Swiss entrepreneurial family’. These companies frequently place all their chips on red, potentially culminating in success or failure, albeit as these firms grow in size and amass a significant war chest, the potential risks are mitigated. When it comes to innovation and cutting edge design, horophiles invariably look to the ‘independent’ brands. Indeed, ‘playing it safe’ is the order of the day. Such industrial behemoths are seldom willing to take major risks. Several of the large brands belong to holding companies who in turn are answerable to institutional investors. Only those models which are highly likely to succeed will pass muster. When a new model is conceived it will be evaluated by focus groups and appraised using other forms of market research. Moreover, he provides a brief introduction to the brand’s latest model.Ĭontrary to widespread opinion, some of the larger watch brands lack creative freedom. In this first part of a two-part feature, Angus Davies looks closely at the Swiss marque, Cyrus, its overriding penchant for innovation and major milestones in the history of the chronograph. With the advent of the new Cyrus Klepcys DICE (Double Independent Chronograph Evolution), the ingenious Swiss brand has written a new chapter in the history of chronographs. Nevertheless, the majority of models equipped with this stop-watch function subscribe to the same basic concept. Since the first chronograph was invented in 1816, the complication has been subject to various changes and improvements.
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